Blog or Website? What Makes Them Different?
1. Websites without a blog
Notice the menu across the top of the website below. It does not include a blog.
What is a WEBSITE?
A website, for the most part,
- contains information that remains the same (is static).
- its content is mostly centered around products or services the business offers.
- unless there is a chat feature, its communication with you is only one way. A website speaks to you, not with you.
What’s the Purpose of a website?
The purpose of a business website is to convince website visitors that they should become customers of the company. When designing a business website, the goal is to structure it so that it is easy for the prospective customer to understand the products the business sells, or the services the business offers. It provides the information that is necessary for a prospective customer to make the decision to buy the products or services their business offers, and make it as easy as possible for them to do that. A lot of times this is done through images that are inviting, and colorful, or by posting sales that can’t be resisted.
Business Websites are the Modern day Business Card…
…except on steroids!. Most businesses these days have a website. A website can provide a business location and phone number just like a business card, but with room to add multiple pages of images and descriptions it becomes a giant brochure putting that tiny little business card to shame. Unlike a business card that got stuck to the back of a drawer or shoved in a deep jeans pocket and gone through the wash cycle, a business’s website is always easily accessible online. Additionally, a business website is able to reach millions of people online, whereas you have to meet a person face-to-face to hand them your business card. Common businesses having a website without a blog would be restaurants, doctor’s offices, car repair service, etc. NOTE: A website without a blog, is just a website. Websites have the option to add a blog to their website. You would say “I went to their website.”
2. Websites with only a blog
The navigation menu of a blog may have a home page, an about page, and a contact page like the blog below. But sometimes a blog will list the cateogories the persons writes about across the top as navigation items in the menu. Or there won’t be any menu at all.
- has content that is regularly updated.
- is educational, entertaining, informative.
- is informal, shows emotion, and is relaxed.
- is interactive and allows the reader/customer to communicate and participate.
what is the purpose of a blog?
Websites with only a blog are created because the creator is only interested in blogging. They don’t normally sell products or services. They just want to write. A blog is a website that is like a diary or journal. Bloggers (a word for people who write on blogs) often randomly write about their opinions and thoughts and what may be going on in their lives. Some bloggers create blogs to share an interest they have, such as travel. The blogger might write about their travels, share pictures of their adventures, and may offer travel tips based on their experiences. Whereas websites without blogs may be professional, a website with only a blog tends to be more friendly, informal and relaxed. Typical blog only websites would be people writing blog posts about their interests: travel, crafting, a sports interest, hobbies. Or lifestyle blogs: parents of twins, divorce, or like the sample above – my sister writing about having kids after 40 (she’s hilarious – read it HERE) . Other popular blog topics are written about health, fitness, makeup, and fashion. NOTE: All blogs are technically websites, but you may say, “I went to their blog”. Even the owner of the blog may refer to it as their blog instead of their website.
3. Websites with a blog
Notice the navigation menu of the below website does include a blog.
Why do Some Business websites Also Have blogs?
Because a website without a blog is so impersonal, a lot of smart businesses are now adding blogs to their websites in an effort to build relationships with their customers. For instance, instead of a spice company just displaying the spices they sell on their website, they may start publishing recipes on their blog showing readers how to use their spices in mouth-watering recipes.
Who would need a website with a blog?
Women Over Fifty Network (this website) is a website with a blog. I needed the features of a website for a place to keep static information:
- Instructions to readers about how to submit their inspirational stories to be published on our website
- A page that explains how Women Over Fifty Network began and what my purpose was in creating it
- A homepage (basically a summary) outlining the benefits and value of becoming part of our community.
- A place where they could access free courses on subjects that might interest them or books I’ve written.
- A place that provides useful information and resources relevant to women our age.
Yet at the same time I needed a blog to be able to write regular blog posts.
- Blog posts allow me to share experiences I’ve had that may be relatable to my readers
- They let me share with them subjects I’ve researched that they’ve expressed an interest in
- I’m able to get feedback, and have conversations when they leave their thoughts in the comment section after a blog post
- When readers subscribe to my list, I’m able to communicate with them, form an actual relationship and get to know them
NOTE: A website with a blog is called a website. But you might say “I was on their website and read a great blog post.”
Which should you choose?
Decide what it is you want your website to accomplish. Go back and read the reasons for choosing each of the three types of websites. Lay out what features you’ll need. Will your site contain only static information? Are you planning on writing a blog? Do you have products you’d like to promote? What is your purpose? To inspire? To motivate? To make connections?
This was my thought process when deciding, and the results
Who is My Audience? Women Over Fifty What is My Purpose? To inspire, support and celebrate women over fifty, and encourage them to be the best they can be. How Will I Accomplish That? Through blog posts, online courses, physical products, digital courses, eBooks, & offering my branding and web design services.
- A website with a blog gives me wiggle room to add additional things when I’m ready. For instance, I’ve always wanted to design products specific to women over fifty. I recently added a store to my website with the few products I’ve currently designed, but room to add more.
- I also do branding and website design, and when I’m ready to offer those services, my website with the ability to add unlimited pages, will allow that.
My goal is to take all the ideas I’ve had in my head and incorporate them into my website to create a community of women over fifty that will never have to feel alone or isolated.
–If you have questions, please comment below and I promise I will reply.
–If you’re starting an online business or blog, you may be interested in joining our Women Over Fifty Solopreneurs and Bloggers Facebook Group. Click HERE to join.
This post is #1 in the “Blogging for Baby Boomers” Series.
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